I just realized, online shopping is not as easy as it looks. Sure you don’t have to walk long and fight for space to find good deals, but there are a lot of options on the Internet already, and being presented with way too much options are often more difficult than just being given one or two to choose from. That, plus the fact that you have to be really, really careful about making online purchases because while there are a wide variety of options, the number of scammers are way more than that.
I guess it’s why price comparison sites are all the rage. It provides Internet shoppers an easy stop for all their needs, with a point of comparison for the most economic buy. What’s left for the consumer to do is to analyze which will be most beneficial, but then again, analysis is never an easy task.