I think a lot of entrepreneurs have yet to realize the importance of the internet as a very effective and cheap vehicle for getting a business’ word out there. Some big local businesses I know still do not have an online presence of any sort, and they don’t know that they are missing out on a lot of potential customers because of it. It must also be noted that although there are a lot of business owners who have already learned the value of the internet, a sizable number still do not have online presence. Which is really important because a website is like the face of one’s business in the internet.
Certainly, you can’t build your own website if you have zero knowledge of even just HTML. A few people choose to learn, those who are lucky enough to have extra time to spend in their hands and/or are willing enough to learn. This is the ideal way to go, but not everyone is free to do that, and certainly not everyone has the patience to learn. So some people choose the more expensive way: hiring a professional web designer/developer. Which can give a real dent in one’s budget because the fees go by the thousands most of the time, especially if you’re a small business owner.
However, there are more and more sites lately that offer a point and click website builders, one which is completely customizable, offers everything from logo-making to flash-building, and does not require one to understand even a single technicality of the web design process. This is good news for the larger part of the population who do not have the time and the budget to work with, allowing them to have a decent web design as a front-liner for their business’ web presence. Truly, the internet has become the go-to place for every need.